KYDEX Appoints Lydia Swan as New Director of Sales and Marketing
BLOOMSBURG, PENN. (October 22, 2012) - KYDEX, LLC has announced the appointment of Lydia Swan to Director of Sales and Marketing effective November 5. Swan will lead the domestic and international sales teams and oversee the company's marketing initiatives.
"KYDEX has worked with Ms. Swan for many years. She's a valued advocate and ambassador for KYDEX products in the Asia Pacific Region, opening new markets for us and developing important relationships with our customers." said KYDEX President, Ronn Cort. "We're certain her extensive background and skill set in business development, sales management, and marketing acumen will make her a valuable asset for our company and customers. Her technical expertise and design-forward thinking make her a perfect fit for our brand as it evolves from manufacturer to collaborative solutions provider."
As Director of Sales, Swan will develop opportunities with existing and new customers, manage the North America sales and distribution strategy and introduce KYDEX products to emerging markets. Concurrently, as Director of Marketing she'll oversee the company's worldwide marketing strategy and implementation.
Before joining KYDEX, Swan was the Sales and Marketing Manager at Mulford Plastics, a privately held plastics distribution company based in Australia with operations throughout the Asia Pacific Region. Prior to her tenure at Mulford, Ms. Swan spent seven years with GE Plastics in a number of roles, including application development in transportation and large part thermoforming.